Top 2021 SEO Trends You Need to Know: How to Rank Higher

Having a good search engine optimization (SEO) strategy will often spell the difference between success and failure. But as 2021 SEO trends continue to evolve, you might be wondering what the trends in the coming months will be and how your business can take advantage of these trends.

Sure, user experience and high-quality content will continue to be important for SEO. Have you ever wondered what the latest google trends are in mobile search and voice search?

What will content be like? Will it focus more on video and audio?

These are just a few of the questions that you need to take into consideration when you craft your SEO plan for 2021. Let’s take a look at the most important SEO trends that you need to know for your business to grow and succeed.

Voice Search

Voice search is one of the important 2021 SEO trends that you might pay attention to. How important? A Google study said that 27% of the world’s online users use voice search.

This is because voice search is convenient compared to traditional search. If we can simplify what voice search is, we will see that it takes a lot from the basics of SEO.

Voice search uses your voice to give commands or ask questions

Using your voice, you speak and say the keywords. The search engine scours the internet for metadata, phrases, and words to match what you are looking for. The search engine uses your natural voice to recognize the words in searching the internet.

How to Take Advantage?

One of the best ways to take advantage of voice search is to make sure the content on your website has conversational keywords. You can also design your website such that you have a lot of relevant answers to common questions. This will increase your chances of ranking higher on the search page.

statistical data of mobile searches across industries
Data Source: Statistica.com

Mobile Search

By now, we all know that a smartphone will be the mobile device of choice for most online users. This device is used for search and online shopping, along with other functions such as talking and sending messages. As a result, mobile search will soon dominate online search. This makes it imperative for you to have a website that is mobile friendly.

Here’s an interesting fact.

40% of all online transactions will be conducted via a cell phone. Thus, you have to make sure that your website takes mobile optimization into account.

In terms of SEO, you should know that search engines have started ranking mobile websites instead of just focusing on the desktop site.

How to Take Advantage?

Experts say simplicity is key when it comes to mobile websites. Make sure your users can easily navigate your content. Know that Google uses mobile first indexing. Having a mobile optimized website might matter more in Google rankings.

  • Adopt a responsive theme.
  • Use larger buttons for navigation.
  • Auto-fill and auto-detect settings are useful.
graphic showing page speed
Image Source: Unbounce.com

Page Speed

Page speed is expected to be one of the key 2021 SEO trends. Loading times are a part of the user experience and slow loading pages may spell bad news for a business website.

What does this mean?

Businesses need to be mindful of their website to make sure they load fast. A long loading time may cost you your organic rank, as Google will detect this and may rank your website lower.

How to Take Advantage?

Customers do not want to wait. Slower page speed means that they leave or go directly to another website. Address this concern with a few basic steps.

  • Look for a good hosting plan when starting or overhauling your website.
  • You can also enable caching and use a content delivery system.
  • Optimize your images for faster loading.
man pulling out a user experience tile to highlight seo trends of 2021

Focus on Search Intent

Experts predict that more focus will be given to “intent” and “behavior” in 2021. These two factors continue to evolve and change.

Most experts say it can be tricky. Although looking at search engine results pages or SERPs is a start. Intent takes away keyword stuffing. This means that a website stuffed with keywords is not going to rank high, no matter how many times you mention a certain word or phrase.

How to Take Advantage?

Looking at SERPs and analyzing them will give you an idea of what a person is searching for. Fortunately, Google can help with this as the search engine is doing its analysis on SERPs.

It is a no-brainer that to attract more visitors to your business website, you need to have interesting and compelling content.

How do you optimize your content for search intent?

One tip is to be sure to follow the google e-a-t principle, also known as “Expertise, Authoritativeness, and Trustworthiness.” This is what Google will actively look for when trying to rank websites for its audience.

Long-Form Content

For many years, long-form content has been overshadowed by short-form content. This was because of a belief that most people did not spend too much time reading web pages and had short attention spans.

Recent data suggests that customers continue to look for quality and engaging content. This is where long form content comes in, and as a business, you can use it to engage your customers.

Long form content can make you appear like an expert in the field

Remember that enhancing UI/ UX has always been the goal of SEO. Use long-form content to keep visitors on your website. Long-form content gives you the flexibility to offer more information worthy of your visitors’ time.

This trend will continue in 2021.

How to Take Advantage?

The tricky part in providing long-form content is deciding how to create high-quality articles that keep the customers engaged. Based on some guidelines, an article with about 1000 to 1200 words is considered long-form, which is opposite to the 400-800 words (or less) that are often used in news reporting.

One way of providing long-form content is to regularly feature articles within your industry that might be of interest to readers.

featured snippets example on google.

Featured Snippets

Featured snippets are steadily gaining prominence as vital components of an SEO strategy. These snippets are short texts that often appear at the top of search results. These snippets usually provide answers to a query.

Search engine results pages (SERPs) go hand in hand with snippets. Snippets are a fairly recent phenomenon. They can sometimes confused with “answer boxes” because of the way they are presented.

How to Take Advantage?

How will snippets impact your business? The answer is quite simple. If your snippets happen to be placed atop the SERPs, your website gets immense exposure in search results.

The basic step you need to take is to make sure you have content that can answer questions. This paragraph type snippet happens to be most commonly used in Google.

Search queries used for snippets include DIY processes, health, financials, mathematical, etc.

videos ranking at the top of 2021 seo trends

Video Dominates 2021 SEO Trends

The number of people watching videos will continue to soar. How high?

A person will spend more than 1 hour and 40 minutes watching videos.

Why is this important?

The video will be by far the best way for your business to “connect” with your intended audience. Digital marketing has been evolving in recent years, and experts say that video is at the forefront of this evolution.

How to Take Advantage?

You only need to see how many vlogs (video blogs) are out there to see how video has become important. What kind of videos will you put on your website or blog?

Experts say a great content idea is a behind-the-scenes video on how things are in your office, for example. How about DIY videos? Product unboxing? These are just a few suggestions that you might want to look into.

People are drawn to immersive video content that tell a story. One good thing about creating videos that you don’t need to spend that much to create one.

local search features in the list of top seo trends for 2021

The Increasing Role of Local Search

Local SEO has been gaining popularity among 2021 SEO trends. It allows small companies to compete with bigger ones. It makes use of specific information focusing on data such as business location.

Say a customer in New York is looking for a restaurant close to their current location. If you happen to have a nice restaurant that fits into what the potential customer is looking for at that particular time, you increase the chances that your business can be seen via a Google search.

Local search is location-based. This means customers are likely to visit your business if it’s within a specific radius. It said that customers who are looking for local businesses usually find the place and go to the place if it is located within 5 miles.

How to Take Advantage?

Update your Google My Business listing with relevant information. Google can use this information to prominently rank your website on search pages. You have to be very accurate when giving information such as addresses and street numbers.

Make sure to list your business in local business listings with other search engines such as Bing, Yelp and Yext (if you are in New York).

Don’t forget to use SEO basics (specific keywords, for example) in your content. This helps increase your ranking.

Importance of Semantic Related Keywords

Another trend is to watch out for semantic-related keywords. The central idea is how you can help search engines consider or factor in the “intent and contextual meaning” of search phrases. You will hopefully increase your website ranking and thus improve your “visibility.”

It is all about the relation between words. It is great for CTR and PPC Optimization.

If we look back a few years ago, search engines used to have little or no capabilities to do a search based on semantic search. Now, more complex algorithms make it possible to search engines to “understand” the context behind search queries.

How to Take Advantage?

There are a few basic steps that you can use to take advantage of semantic-related keywords.

  • List down the main keywords (words related to your niche).
  • Add related keywords to support your first list.
  • Use phrases and keywords that will most likely answer an online query about the topic you’re writing about.
image showing customer lifetime value to showcase 2021 seo trends

Customer Retention and Lifetime Value

Customer retention and lifetime value (CLV) are expected to be one of the key statistics. Simply put, CLV measures how important or valuable a customer is to your company.

At the end of the day, customer loyalty has its own merit.

CLV takes into account the value of retaining your “old” customers, versus the value of attracting “new” customers. In a nutshell, it is often the case that maintaining old customers is far more valuable than putting in efforts to win new customers.

How to Take Advantage?

The best way to go about this is to make sure you improve the customer service experience.

  • Improve and enhance your online services.
  • Be ready to accommodate questions or queries.
  • Create valuable content for old customers, and try to win new customers through this content.
  • Put effort into creating a very detailed FAQ page for customers.

The Bottom Line 

SEO will always be important for any business in this highly digital and highly-connected world. Your business cannot simply compete if you don’t know how to how to get on top of Google search. SEO can be a bit tricky as it constantly evolves and changes over the years.

After reading this list of the top 2021 SEO trends, you will hopefully be able to craft your SEO strategy and be ready for these changes. There are a lot of tools that you can use (Google Analytics, for example) to make life a wee bit easier. 

Paul Andrewshttp://optiwiseonline.com
If you are looking to sell on eCommerce or are already selling on the platform but looking to scale up operations, then I am that guy you think you’re not looking for! But if you think again you can let me leverage my years of selling experience on ecommerce platforms to provide hands-on, strategic guidance to your brands or private labels to help set up, grow and scale your business.

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