Pet Products and Services Take a Fancy to E-commerce

The pet industry has been undergoing tremendous growth. According to the American Pet Products Association or APPA, nearly 85 million households own a pet. Over the past 30 years, pet ownership has shifted from 56%–68% and seen a significant increase in pet products and services demand.

Some of the changes are technology-related which are the result of online purchasing. Both e-commerce companies and those with a blend of digital sales and physical stores are witnessing a rise in the demand for online purchasing.

cat with shopping cart

However, only a few online-only retailers are contributing to the pet industry trend and focusing on customer retention and service. Here are some trends to consider when it comes to pet products.

Essential Products

Pet-related companies are increasingly providing various pickup, shopping, and delivery options. The industry recognizes that convenience and safety are top priorities for consumers, so they keep on enhancing their apps and online experiences to make sure pet parents can shop without shipment or hassle delays.

Pet food, toys and accessories

These businesses believe that focusing on curbside and online booking procedures are vital to maintaining a competitive edge.

Although consumers might not be spending on movie trips or vacations as much as they used to, they’re doing more in terms of caring for their pets. This trend is expected to continue.

Subscription-Based Services

This market has grown by over 100% over the last five years. Countless consumers have been receiving boxes of subscription services on their doorstep. With this initiative, pets are not left behind. It seems subscription services are a match for these types of consumers because pet food is a common routine purchase. This means shoppers can foresee their needs.

Proportion of pet shoppers increased from 30% to 37% between February and June last year.

For instance, some subscription services sell premium food for dogs. The additional service can function as a dietary supplement or ideally the dog’s diet plan.

Virtual Training

Pet product e-commerce is experiencing a boost along with services like dog training. You find that the methods and approaches that take place in online training resemble those that take place in person.

That is, they emphasize similar major aspects: maintaining a high reward rate that encourages positive training, motivating dog performance, and preventing a dog from exhibiting unwanted behaviors. The only difference is the manner in which communication takes place.

Dog viewing pets online using a laptop

While an in-person trainer can take the leash in their hands, an online trainer would need to demonstrate through videos. This online activity comes with extra requirements and challenges; only good teachers can convey information digitally as well as they can in person.

Although the ongoing pandemic has increased the demand for online training, it is likely that the trend will continue even after the pandemic.

Presently, owners are appreciating the convenience and value of online training, which saves them money and time. That is, a 5-minute dog session in your living room can be as effective as spending time in a group class at a dog school.

With commitment, excellent pet training can be achieved online, making it a feasible and accessible option for many dog owners.

Increasing Demand for Pet Food through E-commerce

Before the pandemic, pet food was witnessing an online boom. Consequently, established retailers and those new in the market are rushing to meet market demands for pet food including other pet services and products. Some of the retailers that have benefited from this shift include Walmart and Amazon.

Fifth-largest purchase group for Prime users on Amazon

The growth of pet products and food e-commerce has continued into the New Year, following the impact of the ongoing pandemic that has driven customers into online establishments.

The pet food industry is expected to grow to $200 billion internationally in 2025. It is experiencing massive change as brands shift to e-commerce. They are simultaneously adapting to several of the e-commerce trends taking place in the consumer packaged goods industry. That’s why retailers must equally embrace the change to remain competitive.

Paul Andrews
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