The Rise of Mobile Shopping Apps

Mobile technology altered how we live. After all, our smartphones are always within an arm’s reach, dictating our daily habits. Consequently, trends surrounding mobile commerce are evolving. Over the years, consumer-purchasing behavior has changed considerably, and mobile commerce and mobile shopping apps are expected to continue thriving in the future.

Smart phone online shopping in man hand.

While e-commerce has increasingly grown popular in recent years, perhaps it might not be the subsequent shopping frontier, as m-commerce continues to grow in popularity.

While e-commerce takes place on a computer, m-commerce entails shopping using a smartphone. Here’s what you should know about the rise of mobile shopping apps.

Mobile Shopping Apps are Growing Popular

M-commerce is set to penetrate the mainstream because of a range of technological advances that have made it easier for users to shop using their phones.

These days, consumers are dependent on digital devices more than ever. This implies that m-commerce can potentially become a major shopping channel and alter consumer-shopping trends. 

Experts predict that mobile will become the favored channel for shopping within 5 years.

These same experts further assert that the increasing usage of apps will drive m-commerce to become a principal contributor to sales growth, particularly because of Gen Z and Millennials. Tech-savvy users can increase sales volumes because they have a higher likelihood of shopping on their mobile devices.

Online Shopping Websites are Adopting Mobile Shopping Apps

The recent trend of shopping on the phone has prompted online retailers to reconsider their strategy and take a closer examination of their consumer’s preferred means of shopping. Online retailers are discovering that it’s easier to reach for a phone, click some buttons, and complete a purchase than logging into a computer.

Researchers reveal that consumers typically spend 3–4 times longer on mobile apps than on computers or desktops

Moreover, mobile apps seemingly have the lowest rate of shopping cart abandonment. Another statistic reveals that customers have twice the probability of returning to a mobile app within 30 days than to a desktop.

In 2019, 57% of American consumers used a mobile app to find out more about a product. Instead of using an internet browser, consumers are turning to mobile apps to accommodate their needs.

App Branding

With this accompanying convenience, apps have become a major technique for brands to connect with customers while establishing identity. Branded apps work on tablets and smartphones to offer a quality mobile experience.

Instead of searching through emails for previous orders or online for coupons and deals, shopping apps offer the convenience of a centralized hub for brand-consumer relationships. Beyond convenience, consumers can shop in the moment. Ideally, these apps offer a consumer experience that aligns with their general experience with the brand.

Latest Elements of Mobile Shopping Apps

Chatbots

Although this feature isn’t new, it is becoming a reality for most e-commerce sites since it is designed to substitute for the normal interactions that shoppers need. Chatbots gather data and help provide a flawless shopping experience by offering instant customer responses.

Man using smartphone with chatbox mobile app

Since chatbots use machine learning to discover more about customers individually, they can offer satisfactory and personalized responses that nudge customers closer to a conversation.

Barcode/ QR Scanner

Today, scanners have become commonplace and their uses are becoming more creative. These days, the scanner’s multi-functional feature is a must-have for any e-commerce retailer. Retailers can leverage this feature by attaching it to their digital or physical products.

Woman using mobile app with qr code scanner

Shoppers can view information on the featured product as well as promotional products after scanning. In turn, the retailer will be able to drive more sales.

As the world becomes increasingly technology-reliant, e-commerce owners and relevant parties must embrace these recent trends in m-commerce. Specifically, they might need to consider mobile app platforms to appeal to their audience.

Paul Andrewshttp://optiwiseonline.com
If you are looking to sell on eCommerce or are already selling on the platform but looking to scale up operations, then I am that guy you think you’re not looking for! But if you think again you can let me leverage my years of selling experience on ecommerce platforms to provide hands-on, strategic guidance to your brands or private labels to help set up, grow and scale your business.

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